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Journal of Marketing Innovation

POLITEKNIK NEGERI BANDUNG P-ISSN : 0 E-ISSN : 28078365
4.05405
Impact Factor
226
Google Citations
S2
Current Acreditation
Google Scholar Garuda Website Editor URL

History Accreditation

2021 2022 2023 2024 2025
         
Optimizing Brand Awareness and Purchase Intention Travel Agents: Communication Strategy through Social Media Marketing
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.98 S2 Journal
The "Triple-A" Strategy for Enhancing Supply Chain Performance
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.104 S2 Journal
An Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.105 S2 Journal
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.106 S2 Journal
Assessing the Millennials’ Intention Toward Green Fast Food Retail: The Use of the Theory of Planned Behavior
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.107 S2 Journal
Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.109 S2 Journal
The Connective Patterns of Experience Quality and Environmental Perception to Revisit Intentions in Creative Cultural Tourism
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.133 S2 Journal
Intention to Purchase Luxury Products: Risk Issues in Online Shopping
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: - S2 Journal
The Impact of Exposure to Online Advertising on The Intention to Download Online Loan Applications Among Young Adults (18-27 Years) in Indonesia
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.171 S2 Journal
The Role of E-WOM Emotionality on Gen Z’s Purchase Intention in E-Commerce
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.178 S2 Journal
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Citation Per Year By Google Scholar
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All Since 2019
Citation 226 226
h-index 8 8
i10-index 8 8