Pemasaran, Inovasi, dan Teknologi

POLITEKNIK NEGERI BANDUNG KOTA BANDUNG - JAWA BARAT, ID CODE PRODI : 61704 CODE PT : 005004
5
Authors
18.854
SINTA Score Overall
4.379
SINTA Score 3Yr
3.771
SINTA Score Overall Productivity
876
SINTA Score 3Yr Productivity
Latest number of publications
Assessing the Millennials’ Intention Toward Green Fast Food Retail: The Use of the Theory of Planned Behavior
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.107 S2 Journal
Increasing The Competitiveness Of Msmes In Parongpong District Through The Use Of E-Commerce And Branding Strategies
CV. Inara International Journal Of Community Service Vol. 4 No. 1 (2024): February 202452-58
2024 DOI: 10.51601/ijcs.v4i1.253 no-S Journal
Intention to Saving of Z Generation at Islamic Bank in Bandung Raya
Jurusan Akuntansi Politeknik Negeri Bandung Indonesian Journal of Economics and Management Vol 3 No 2 (2023): Indonesian Journal of Economics and Management (March 2023)404-417
2023 DOI: 10.35313/ijem.v3i2.4878 S4 Journal
Financial Distress Model Among Muslim Millenials : The Moderation Role of Gender
Entrepreneurship Faculty, Universitas Garut Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)284-290
2023 DOI: 10.35899/biej.v5i4.673 S4 Journal
The Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023)
2023 DOI: 10.35313/jmi.v3i2.96 S2 Journal
Perencanaa Buku Katalog Fotografi Sebagai Media Informasi Dan Promosi Di Kampung Sampireun Resort & Spa
Akademi Sekretari Manajemen Taruna Bakti Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis145-158
2023 DOI: 10.31104/jsab.v7i2.304 S4 Journal
E-WoM Engagement and Purchase Intention on Social Commerce Specialized in Beauty Products: A Perspective from Young Female Consumers
Politeknik Negeri Bandung Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 01 (2023)26-46
2023 DOI: 10.35313/ijabr.v5i01.311 S2 Journal
Fear of the COVID-19 Pandemic in Driving Mobile Payment Applications Adoption
Profesional Muda Cendekia Publishing Journal of Business and Management Review Vol. 4 No. 5 (2023): (Issue-May)321-339
2023 DOI: 10.47153/jbmr45.6512023 S3 Journal
Increasing Tourist Revisit Intention in Garut Tourist Attractions: The Role of Destination Image and Tourist Satisfaction
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023)
2023 DOI: 10.35313/jmi.v3i2.74 S2 Journal
Prediksi Penerimaan Layanan E-Grocery Bahan Makanan Lokal di Indonesia
Politeknik Negeri Bandung Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar1186-1192
2022 DOI: 10.35313/irwns.v13i01.4235 no-S Journal
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Article 116 500 92
Citation 3,943 12,653 1,724
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