Manajemen Pemasaran

POLITEKNIK NEGERI BANDUNG KOTA BANDUNG - JAWA BARAT, ID CODE PRODI : 61304 CODE PT : 005004
7
Authors
4.721
SINTA Score Overall
2.053
SINTA Score 3Yr
787
SINTA Score Overall Productivity
342
SINTA Score 3Yr Productivity
Latest number of publication
Adoption of Mobile Business Applications by MSMES: Integrating Application Quality, Toe Model and Diffusion of Innovation.
Authors : A Februadi, Y Firmansyah, W Rafdinal Pakistan Journal of Life & Social Sciences 23 (1), 2025
2025 0 cited no-Akreditation
Innovative, smart, green and halal: a recipe for marketing Muslim destination
Authors : D Suhartanto, FA Amalia, AG Sugiama, SF Choirisa, M Nova Journal of Islamic Accounting and Business Research, 2024
2024 0 cited no-Akreditation
Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model
Authors : W Rafdinal, M Setiawardani, S Raharso, N Hardiyanto Journal of Islamic Marketing, 2024
2024 2 cited no-Akreditation
Sustainable development in halal tourism industry: The role of innovation and environmental concern
Authors : FA Amalia, M Nova, C Koh, D Suhartanto E3S Web of Conferences 479, 07038, 2024
2024 3 cited no-Akreditation
CAMPUR KODE DAN ALIH KODE CINTA LAURA DALAM PODCAST
Authors : F AMALIA UNIVERSITAS PGRI SEMARANG, 2024
2024 0 cited no-Akreditation
Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live
Authors : SP Kaniati, A Sosianika, L Setiawati Journal of Marketing Innovation (JMI) 4 (1), 2024
2024 2 cited Sinta 2
Increasing The Competitiveness of Msmes in Parongpong District through The Use of E-Commerce and Branding Strategies
Authors : WW Rafdinal, L Kusdibyo, N Hardiyanto, M Setiawardani, MR Gaffar, ... International Journal of Community Service 4 (1), 52-58, 2024
2024 0 cited no-Akreditation
The Connective Patterns of Experience Quality and Environmental Perception to Revisit Intentions in Creative Cultural Tourism
Authors : AI Gunawan, A Mustikasari, R Agustina, A Februadi Journal of Marketing Innovation (JMI) 4 (2), 2024
2024 0 cited Sinta 2
Gaining young customer trust in online food service during the COVID-19 pandemic incorporating valence theory and the quality-based behavior model
Authors : D Suhartanto, D Dean, G Leo, NN Triyuni Journal of Foodservice Business Research 27 (4), 419-441, 2024
2024 12 cited no-Akreditation
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product
Authors : AI Gunawan, FA Amalia, M Ramadhan, PF Bansah Journal of Marketing Innovation (JMI) 4 (1), 2024
2024 1 cited Sinta 2
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Article Quartile
Research Output
  Scopus GScholar WOS
Article 45 277 15
Citation 507 2,092 197
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