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OKTAFALIA MARISA MUZAMMIL

Universitas Bina Nusantara S1 - Manajemen SINTA ID : 6689547
109
SINTA Score Overall
33
SINTA Score 3Yr
233
Affil Score
87
Affil Score 3Yr
Latest number of activities
PENGARUH EXPERIENTIAL MARKETING DI ERA NEW NORMAL TERHADAP BRAND LOYALTY KONSUMEN AEON MALL JAKARTA GARDEN CITY
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2023 Rp. 5,000,000.00 Approved
PENGARUH EXPERIENTIAL MARKETING DI ERA NEW NORMAL TERHADAP BRAND LOYALTY KONSUMEN AEON MALL JAKARTA GARDEN CITY
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PENELITIAN DASAR )
Personils : -
2023 Rp. 5,000,000.00 Approved
“THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, SOCIAL MEDIA MARKETING, SALES PROMOTION, AND PERCEIVED VALUE ON CONSUMER PURCHASE DECISION ON THE TOKOPEDIA MARKETPLACE”
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PENELITIAN DASAR )
Personils : -
2023 Rp. 5,000,000.00 Approved
"THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION, BRAND LOYALTY ON PURCHASE INTENTION TOWARDS BEAR BRAND’S CONSUMERS"
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PENELITIAN DASAR )
Personils : -
2023 Rp. 5,000,000.00 Approved
PENGARUH ANTESEDEN CUSTOMER EXPERIENCE DAN 4A
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2023 Rp. 5,000,000.00 Approved
”THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE”
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2023 Rp. 5,000,000.00 Approved
PENGARUH PRICE FAIRNESS TERHADAP REPURCHASE INTENTION HIGH END MAKE UP DAN SKIN CARE PADA GENERASI MILENIAL DI JAKARTA
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2020 Rp. 5,000,000.00 Approved
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, EFEKTIVITAS DAN RISIKO TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY (FINTECH) PASAR TRADISIONAL DI JAKARTA BARAT
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2020 Rp. 5,000,000.00 Approved
PENGARUH JIWA KEWIRAUSAHAAN DAN NILAI KEWIRAUSAHAAN TERHADAP PERILAKU KEWIRAUSAHAAN UNTUK KEBERLANGSUNGAN USAHA PADA SEKTOR UKM
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2019 Rp. 5,000,000.00 Approved
PENGARUH PERILAKU PEMBELIAN TERHADAP KEPUTUSAN PEMBELIAN HIGH END MAKE UP AND SKIN CARE PADA GENERASI MILLENIAL JAKARTA
Leader : Oktafalia Marisa Muzammil HIBAH INTERNAL UBM ( PD )
Personils : -
2019 Rp. 5,000,000.00 Approved
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 1 34 0
Citation 0 158 0
Cited Document 0 20 0
H-Index 0 5
i10-Index 0 3
G-Index 1 3
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