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HENY HENDRAYATI

Universitas Pendidikan Indonesia S1 - Manajemen SINTA ID : 5994544
1.420
SINTA Score Overall
606
SINTA Score 3Yr
0
Affil Score
0
Affil Score 3Yr
Latest number of Publication and Citations
What Does Gen Z See That Can Influence Their Interest In Visiting Indonesia? Study on Instagram@ WonderfullIndonesia
Authors : SP Faddila, A Rahayu, H Hendrayati International Journal of Economics Development Research (IJEDR) 5 (2), 1225-1246, 2024
2024 0 cited
Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis
Authors : T Nadeak, A Rahayu, H Hendrayati West Science Social and Humanities Studies 2 (01), 01-08, 2024
2024 2 cited
Goes to Competitiveness SMEs with Digital Leadership
Authors : HH Munawaroh, Tjutju Yuniarsih, Edi Suryadi Jurnal Ekonomi 13, 2140-2143, 2024
2024 0 cited
HOW SUSTAINABLE MARKETING ACTIVITIES AFFECTS PURCHASE INTENTION: INTERVENING BY ELECTRONIC WORLD OF MOUTH
Authors : TA Setiawan, H Hendrayati, C Furqon BUANA ILMU 8 (2), 138-155, 2024
2024 0 cited
Exploring the Landscape: A Bibliometric Analysis of Youth Engagement in Fitness Research and It’s Marketing Ramifications
Authors : AY Hapsari, R Hurriyati, H Hendrayati, F Arfiansyah, A Johan International Journal of Economics Development Research (IJEDR) 5 (2), 1208-1224, 2024
2024 0 cited
Digital Competence to be Competitive in SMEs
Authors : HH Munawaroh, Tjutju Yuniarsih, Edi Suryadi Migration Letters 21 (3), 664-667, 2024
2024 0 cited
Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices
Authors : AAH Nurmansyah, A Rahayu, H Hendrayati Kontigensi: Jurnal Ilmiah Manajemen 12 (1), 50-53, 2024
2024 0 cited
Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative
Authors : M Fahreza, A Rahayu, H Hendrayati International Journal of Business, Economics, and Social Development 5 (1 …, 2024
2024 0 cited
ADAPTASI TRANSFORMASI TEKNOLOGI DIGITAL DAN KETERAMPILAN WIRAUSAHA TERHADAP KEUNGGULAN BERSAING PADA UMKM KULINER: STUDI KASUS TIKTOK SHOP
Authors : MR Rayhan, H Hendrayati, C Furqon BUANA ILMU 8 (2), 156-171, 2024
2024 0 cited
Customer Commitment Model Based On Gender Through Communication Effectiveness With Customer Engagement As A Mediation Variable In Shopee Indonesia Customers
Authors : NA Sugiharto, V Gaffar, H Disman, PD Dirgantari Calitatea 25 (198), 361-371, 2024
2024 1 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 19 207 17
Citation 93 1160 11
Cited Document 10 99 5
H-Index 5 15 2
i10-Index 3 18 0
G-Index 3 1 2
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