Pemasaran Digital

UNIVERSITAS PADJADJARAN KAB. SUMEDANG - JAWA BARAT, ID CODE PRODI : 61304 CODE PT : 001007
5
Authors
861
SINTA Score Overall
323
SINTA Score 3Yr
172
SINTA Score Overall Productivity
65
SINTA Score 3Yr Productivity
Latest number of publications
The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia
Q2 Journal Innovative Marketing
Creator : Helmi A.
2023 0 cited
Characterizing Young Consumer Online Shopping Style: Indonesian Evidence
Q1 Journal Sustainability (Switzerland)
Creator : Helmi A.
2023 1 cited
Perceived health risk, online retail ethics, and consumer behavior within online shopping during the covid-19 pandemic
Q2 Journal Innovative Marketing
Creator : Fihartini Y.
2021 22 cited
Discovering the values of generation X and millennial consumers in Indonesia
Q2 Journal Innovative Marketing
Creator : Helmi A.
2021 1 cited
In-store promotion and customer value on private label product purchase intention
Q2 Journal Innovative Marketing
Creator : Maharani N.
2020 0 cited
Factors Influencing Purchase Intention on Private Label Products
Q2 Journal Journal of Asian Finance, Economics and Business
Creator : Maharani N.
2020 7 cited
Implementation innovation and value creation in improving business performance Muslim fashion
Q3 Journal Journal of Legal, Ethical and Regulatory Issues
Creator : Shiratina A.
2019 0 cited
Implementation innovation and value creation in improving business performance muslim fashion
Q2 Journal International Journal of Entrepreneurship
Creator : Shiratina A.
2019 0 cited
The influence of self-concept in using credit card on its decision to use
Q4 Journal Journal of Management Information and Decision Sciences
Creator : Wijayanto G.
2019 0 cited
Image of Indonesian life insurance companies by their Client'S Trust
Q3 Journal Academy of Strategic Management Journal
Creator : Paidi
2018 1 cited
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Article Quartile
Research Output
  Scopus GScholar WOS
Article 11 106 0
Citation 34 529 0
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