Pemasaran Digital

UNIVERSITAS NEGERI JAKARTA KOTA ADM. JAKARTA TIMUR - DKI JAKARTA, ID CODE PRODI : 61304 CODE PT : 001037
6
Authors
2.631
SINTA Score Overall
1.506
SINTA Score 3Yr
376
SINTA Score Overall Productivity
215
SINTA Score 3Yr Productivity
Latest number of publications
Are you a hedonistic or utilitarian? Understanding the role of consumer mood in the relationship between e-commerce attributes and customer motivations
Q4 Journal Nurture
Creator : Febrilia I.
2024 0 cited
Online Impulse Buying: Investigating the Role of E-Commerce Attributes, Customer Motivation, and Urge to Buy Impulsively
Q3 Journal Journal of Behavioral Science
Creator : Febrilia I.
2024 2 cited
Why do people shop? Understanding consumer e-commerce shopping intention in Indonesia: Mediating effect of shopping orientation
Q4 Journal Nurture
Creator : Sari D.A.P.
2023 1 cited
Exploring Convenience Motivation in the Using Delivery Service Intention
Q3 Journal Quality - Access to Success
Creator : Sholikhah
2023 3 cited
Exploring the role of green brand positioning in determining green product purchase intention
Q4 Journal International Journal of Applied Economics, Finance and Accounting
Creator : Krissanya N.
2023 2 cited
The Psychological Motivations to Social Innovation and Transmitting Role of Social Worth
Q2 Journal Frontiers in Psychology
Creator : Lin M.L.
2022 0 cited
Determinant Of Purchase Intention on Online Menu Restaurant Through Organism Response (SOR) Model
Q3 Journal Quality - Access to Success
Creator : Sari D.A.P.
2022 5 cited
What Drives People Visit Restaurants During COVID-19 Pandemic? Findings in Indonesia
Q3 Journal Quality - Access to Success
Creator : Sari D.A.P.
2022 0 cited
Investigating The Effect of Organizational Amnesia on The Performance of Small And Medium-Sized Enterprises
Q3 Journal International Journal of Electronic Commerce Studies
Creator : Sadat A.M.
2021 0 cited
Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time
no-Q Journal Social Sciences and Humanities Open
Creator : Febrilia I.
2021 18 cited
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Article Quartile
Research Output
  Scopus GScholar WOS
Article 26 261 13
Citation 163 1,746 37
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