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WILLY GUNADI

Universitas Bina Nusantara S2 - Manajemen SINTA ID : 6026162
271
SINTA Score Overall
173
SINTA Score 3Yr
0
Affil Score
0
Affil Score 3Yr
Latest number of publications
The Influence of Brand Image, Social Environment and Cult Brand on Behavioral Intention of Smartphone Users
UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor Jurnal Manajemen (Edisi Elektronik) Vol. 14 No. 3 (2023): Jurnal Manajemen (Edisi Elektronik)441-454
2023 DOI: 10.32832/jm-uika.v14i3.14362 S3 Journal
Factors Influencing Online Video Advertising That Have an Impact on Brand Awareness, Brand Image, and Purchase Intention
Budapest International Research and Critics University Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May9171-9183
2022 DOI: 10.33258/birci.v5i2.4705 S3 Journal
Dampak Visual Complexity Terhadap Minat Beli Konsumen dalam Bisnis Ritel
SBM ITB Jurnal Manajemen Teknologi Vol 20, No 1 (2021)1-20
2021 DOI: 10.12695/jmt.2021.20.1.1 S2 Journal
The Influence of Service Quality, Perceived Value, Customer Satisfaction and Brand Trust towards Customer Loyalty in Subscription Video on Demand
Budapest International Research and Critics University Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November10868-10882
2021 DOI: 10.33258/birci.v4i4.3140 S3 Journal
Indonesian Mom-Influencers: The New Representative Faces of Corporations through Instagram Studying the Effect of Endorsers and Corporate Credibility on Consumer Attitude and Purchase Intention
SBM ITB Jurnal Manajemen Teknologi Vol 20, No 3 (2021)225-240
2021 DOI: 10.12695/jmt.2021.20.3.2 S2 Journal
The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement
Bina Nusantara University The Winners Vol. 21 No. 2 (2020): The Winners119-128
2020 DOI: 10.21512/tw.v21i2.6797 S3 Journal
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 11 36 0
Citation 35 27 0
Cited Document 8 5 0
H-Index 3 3
i10-Index 2 1
G-Index 2 5
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